James Hume - Entrepreneur Blog

I’m gearing up for a new project, Coupon.nu. Do a google search for the term ‘coupon’ and you’ll get ~85,000,000 results. You’ve also joined the ~5,700 people who also search for the term daily. But before we get ahead of ourselves, I won’t be targeting the keyword coupon. That would be a complete waste of time, as the top players won’t be dropping ranks anytime soon.

I’ll be going after a few 3 and 4 word longtails. For those of you who don’t know, a longtail is a keyword that is more specific. Here is an example of a niche breakdown:

1. Sports
2. Baseball
3. MLB
4. New York Teams
5. New York Yankees
6. New York Yankee Merchandise

In my opinion, a longtail doesn’t have to be more than 1 word. I think it just defines a keyword that is more specific, rather than a general search term such as sports.

Now, I’m sure you’ll guess that the more words you add to your query, the less results you’ll get and that means less traffic for you (generally speaking). Well, after doing some keyword research there are some great 3 and 4 word search terms that are getting around 300-400 searches per day. The guys ranking for these terms aren’t necessarily easy to overtake, however I do think there is room for another player. Because of this, I won’t be releasing what terms I’m trying to rank for. I’m not even sure if I should talk about the niche (and post the URL to the site!) I’m trying to profit for. But its all in good spirits. 

The structure of the site will be much like BuyShotGlasses.com. The bulk of the income will hopefully come from the EPN network. However with coupons being such a large niche, I hope to find some good affiliate programs to experiment with. Of course, Adsense will be apart of the revenue stream as well.

The goal for this new project is as follows:

• Setup wordpress and all of the plugins, do some keyword research tomorrow
• Have at least 8 pages of content posted by June 16, finish keyword research
• Start working on backlinks, and add more content daily
• By May 14, have at least 50 uniques in a single day, all organic

As the project goes on, I’ll set revenue goals along with raising the bar on the above goals. But I must not forget about my other projects as well. With only a few hours per day to work on the web, I really need to prioritize what I’m doing. I easily get distracted browsing forums and blogs, and waste away time. Sure, I’m not making any coin right now, but I’m setting up my empire to hopefully one day make some money.

Thats all for tonight. Its 2:10 AM and I’m getting tired (along with a side of a nasty headache). Work was rough, and I didn’t get any good tips because of the amount of guests we had. Its a bit discouraging working on all of these projects, knowing that they aren’t making a dime right now, and they may never make it. And it sucks with my parents being a little discouraging lately, not understanding why I work so much on these sites. I guess they lost faith in me earning any money. Oh well, enough bitching for today. Time to make some fucking money.